英语翻译摘 要 随着经济全球化进程的加快,越来越多的企业加入了国际市场营销的行列中去.积极开拓国际市场,全方位地参与国际

英语翻译

摘 要

随着经济全球化进程的加快,越来越多的企业加入了国际市场营销的行列中去.积极开拓国际市场,全方位地参与国际商务活动,而活动的核心则是国际市场营销.这种跨国界的商务活动与国内营销的最大区别就是：要与不同文化环境的国度和人进行商业活动.处于不同文化环境的人,在语言、宗教信仰、价值观念等方面都存在着差异,因此对同一句话、同一个动作、同一件事往往有着不同、甚至相反的理解.也就是说,在某个特定的文化环境中有效的营销方法在另一个文化里可能就没有效果,甚至产生误解、摩擦和冲突.在加入世贸组织后,的出口量及进口量都大大的增加.在进行国际市场营销活动中,企业必须重视各种文化环境因素的影响,分析并适应这些不同的文化环境是企业进行国际市场营销的重中之重,为了适应新的市场环境,我们过企业必须种种专业人才的培养.

【关键词】国际市场营销 文化环境 培养人才

问答/268℃/2025-03-27 10:34:45

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Abstract

As the acceleration of economic globalization, more and more enterprises enter into the international marketing group, actively exploiting international market and participating in the omnibearing business activity, the core of which is international marketing. The most remarkable difference between the trans-national business activity and the domestic marketing is that the former needs to deal with those who come from other countries with different culture background.

先翻到这里,觉得可以就继续翻.

再问： 亲，你翻译的很靠谱~~继续翻译吧~我会给你追加最大上限的分数的~ 谢谢吖 辛苦你啦

再答： 我刚才伤心死了，翻了大半天，结果提问者采纳了一个质量很差的译文，搞得我很郁闷。所以，我看你有没鉴赏力，有的话我就继续翻，如果没有，也就不用翻了，哈哈。 Since diference of language, religious belief and value concept existing in people from different cultural backgroud, the same word, behavior and the same thing was given different or even opposite meainng. That's to say, an effective marketing strategy in some certain culture backgroud may not as effective in another culture as in this one. What's worse, it may even cause misunderstanding, friction and conflict. After China being a member of WTO, the export and import is largely increased. In the internatinal marketing activities, our enterprises must vitally concerned about the influence of various cultural and enviromental elements, analyzing and then adapting themselves to the international market. In order to adjust to the marketing enviroment, our enterprises must value training of professionals. 【 keywords 】 international marketing cultural environment forster professionals 翻好了，希望能入你的法眼。

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